数据显示Internet继续高速发展

European Interactive Advertising Association (EIAA)发布了最新的统计数字报告,他们用2008年的调查数据和2004年的数据作比较,数据显示5年来,Internet进展神速.无论是Internet的用户使用率,还是网络运用的普及,互联网都在高速发展,它的通讯,理财,管理平常事务,知识,娱乐性也在不断被体现,以下是调查数据表

Five Years of Rapid Growth

2008 Study

2004 Study

Growth

Weekly internet use

60%

47%

+28%

Weekday internet use

59%

47%

+25%

Weekend internet use

51%

39%

+31%

Time spent online per week

12.0 hours

8.8 hours

+ 36%

Days spent online each week (average)

5.6

4.9

+14%

Proportion online every day

55%

40%

+38%

Proportion of heavy internet users

28%

17%

+65%

Broadband penetration rates

80%

56%

+43%

E-commerce

2008 Study

2004 Study

Growth

Online research to purchase conversion rate

87%

50%

+74%

Researched online

97%

80%

+21%

Bought online

84%

40%

+110%

Researched online, bought offline

85%

57%

+49%

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